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Regardless of whether you are running an online business, or simply a blog, it is important to know how to design a great website. Web design is one of the key factors that determine how appealing your website is to visitors, and how likely they are to trust your content. This article shares several tips that can help you design a successful website.
Try using fixed-position navigation to let your users navigate with ease. This technique involves locking a site’s navigation panel in place as the visitor scrolls down the page. This is not only convenient for the visitor, but can also be useful for internet marketers, is this makes it easier for visitors to take some desired action (e.g. buy a product, sign up for a newsletter).
Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
White space is an important part of web design, so don’t be afraid to use it. Cluttering up your web pages with too many images or too much text, or using a distracting background, will only irritate your visitors. White space can make the important elements of your page more visible.
Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as “Welcome Page.” Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.
Separate your topics. If you have several topics of discussion on your site, put them on different pages. This helps alleviate any confusion that your customers may experience, as well as giving search engines a broader and more clear view of your site, potentially bumping you up higher in their rankings.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.
To help keep your site visitors happy, do not underline words. Underline words on the internet signifies that the word is a clickable link. If you have too many words on your pages that are underlined with being clickable links, then your visitors will be frustrated after continuously trying to click on them.
For the best layout, make sure that the colors you choose for the background and font are restful to the eyes. Choosing moving backgrounds or neon colors can make it hard for people to read, and they may navigate to another web site. However, include pictures to break up your content and make the site complete.
If you intend to use advertisements on your site as a way to increase your earnings, make sure to maintain an appropriate ratio. Keeping your advertisements at no more than 25 percent of your content ensure your site is not cluttered with too many of them. Just like people would not watch television if it was nothing but commercials, site visitors are less likely to stay on your site if you have too many advertisements.
No matter what kind of website you are operating, it is crucial that you understand effective web design practices. Whether visitors find your website attractive, and even whether they trust your website depends in part on the design of the website. Follow the tips in this article to design a successful website.